CONCRETE TALES - SPRING '25 VIDEO

In this video, Jacker tells his story and that of its founder, Aurélien Courbon. From the dreamy child sitting on a bench to the man who shaped the project up to today, engraving his logo in stone. From young troublemaker to entrepreneur, this video reveals the milestones that marked the evolution of Jacker and the team behind the brand. Concrete Tales, the Spring '25 collection, embodies the brand's renewal and its desire to evolve towards a more assertive and mature style, while keeping its roots anchored in concrete.